AI Can’t Fix Bad Marketing. But Here’s How It Can Make You Unstoppable.
I'm not a marketer at heart and never have been.
I started my journey as a research nerd, studying mathematics, physics, and computer science.
I had no clue what marketing was until recently. I dismissed it as a "blabla" field where people overcomplicated simple things. In my mind, only science mattered—it solved real problems instead of just talking about them.
Obviously, I was wrong.
Marketing is not about fancy words and pretty pictures. The best marketers are worth their weight in gold because they know how to connect with people. And trust me, companies know this - they're always on the hunt for great marketing talent (myself included!).
At its core, marketing is about telling your story in a way that clicks with what people actually want. Sounds simple, but in today's world where everyone's shouting for attention, it's incredibly challenging to cut through the noise.
I'll be honest - I've had my fair share of marketing mishaps in my own business. Still do, actually.
That's why I turned to AI for help. But let me tell you - it's not some magic wand where you can just plug in an AI tool and watch the magic happen. It's more like learning a new instrument - you need practice, patience, and the right approach.
You need to shape how AI speaks in your brand's voice, craft and combine smart prompts that get results, and feed it your unique perspective. Think of it like training a new team member - you want them to write and create content that matches your style perfectly. I'll share an overview of what I've learned about making AI work for marketing, based on my own trial and error.
So, let's cut straight to the chase.
You're here because you want actionable ways to grow your business using AI or use it to your advantage. Not fluff. Not vague ideas. But systems, strategies, and tactics you can put into action today.
This newsletter is a toolbox. A cheat sheet. A battle-tested guide to AI-powered marketing.
Here’s what we’ll cover:
- Writing meta descriptions that make people click.
- Overcoming blank-page syndrome with landing pages.
- Building chatbots that don’t feel like chatbots.
- Writing ad copy that gets the job done in less than 200 characters.
Plus, I’ll sprinkle in examples, resources, and a bit of humor to keep things fun. Let’s dive in.
The Art of Meta Descriptions (That Actually Work)
Meta descriptions are often an afterthought. But they’re critical.
Think about it: when someone searches on Google, the meta description is your elevator pitch. It’s the difference between someone clicking your link or skipping over you like an ad for teeth whitening strips.
Let’s take an example.
Say you’ve written a blog post on “The Role of SMS Marketing in Real Estate Branding.”
Here’s a generic meta description:
“Discover how SMS marketing can improve your real estate branding strategy.”
Boring. Forgettable. Won’t make anyone click.
Now, let’s ask ChatGPT to write something punchier:
Prompt:
“Write a unique meta description for a blog about ‘The Role of SMS Marketing in Real Estate Branding.’ Make it compelling.”
Response:
“Crack the code to real estate branding with SMS marketing: Engage leads, build trust, and close deals faster. Learn how in this in-depth guide.”
Notice the difference?
- It’s specific (build trust, close deals).
- It creates curiosity (what’s this “code” you can crack?).
- It promises value (an “in-depth guide”).
Action Step:
Here's what to do next: Write your blog post first, then let AI help you create 3-5 different meta descriptions. Pick the one that makes you think "Hey, I'd click that!"
Level-Up Hack:
That's a good start, but it’s not good enough. Let’s go further using something called "few-shot learning" - basically teaching a AI your style and/or what you want, by giving examples. You can create a “specialized” AI that writes meta descriptions exactly how you want them. Let me show you how:
- First, find content that matches your vibe. Running a consulting agency? Perfect – let's use that as an example.
- Jump on Google, search for things like "digital marketing agency (your location)" (skip the ads!), and check out the top agencies. Try other searches too – "digital marketing services," "social media management," "SEO agency near me," "PPC advertising." Look for “well-ranked” meta descriptions that make you think "That's exactly how I want to sound!"
- Go to ChatGPT and create a GPT (ChatGPT → Explore GPTs → Create) "My Meta-description Generator" (or whatever) and give it a "system prompt":
Prompt: "You're an SEO and marketing expert. I hired you to create meta-descriptions for my website. For each description from the user, you will write a unique meta description for the content given by the user with your writing style. Make it compelling.Here are examples of your writing style:[insert here your best meta-description examples]"Now you have a "trained" GPT that will generate meta-descriptions, not based on the "average internet standard" but based on your own standard. You can prompt it exactly like you would prompt ChatGPT for any given request.
Overcoming Blank-Page Syndrome on Landing Pages
The blank page is every marketer’s nemesis.
Staring at an empty Google Doc, wondering where to start, feels like being asked to freestyle rap at a wedding—terrifying and potentially embarrassing.
But here’s the thing: AI isn’t here to write your entire landing page. It’s here to get the ball rolling.
Let’s break it down. Your landing page needs:
- A value proposition (What’s the big promise?)
- A differentiation factor (Why should they care?)
- Benefits (What’s in it for them?)
- Features (What are the specifics?)
- Who it’s for (Talk to your audience directly.)
- Pricing (Be clear and transparent.)
Example:
Let’s say you’re building a landing page for an online course that teaches founders how to raise venture capital.
Instead of starting from scratch, prompt ChatGPT like this:
“Write a landing page headline and subheadline for an online course teaching founders how to raise venture capital. Add three bullet points about benefits.”
Response:
Headline:
“Raise Capital. Build Your Vision.”
Subheadline:
“A step-by-step course designed to help first-time founders secure funding without feeling overwhelmed.”
Benefits:
- Learn how to craft the perfect pitch deck.
- Master investor outreach strategies that get replies.
- Build confidence to nail every funding conversation.
See what happened? You’re no longer staring at a blank page. Now you’ve got a foundation to work with.
Action Step:
Use AI to brainstorm sections for your landing page. Then edit, tweak, and add your unique voice.
Level-Up Hack:
This specific example worked very well. But in many cases, you'll get "average", bland outputs and you need to push this a little bit further. There are many ways to do it, and to be honest, this is somewhat like an art. Here are a few hacks you can use:
Few-shot learning
Give examples of great copywriting from your favourite web pages. Are you selling software? Would you like to craft a compelling hero section? Let's say you're selling products around "productivity." I would go to Notion or Figma's landing pages for example and write this (you need to structure your data a little bit):
- Notion hero
- Title: The happier workspace
- Subtitle: Write. Plan. Collaborate. With a little help from AI.
- CTA: Get Notion free
- Visuals: This black-and-white illustration shows three characters engaged in creative or educational activities. The left figure, wearing a beret, appears to be drawing or writing. The center figure holds up a board with mathematical symbols, while the right figure, with glasses and curly hair, excitedly reaches toward floating icons like text, a list, and a face. The style is playful and dynamic, emphasizing creativity and learning.
Don't write the "visuals description" word by word. Copy the image, give it to ChatGPT-4o and ask AI to give you a description of the image in 3-4 sentences max.
You can even go further by asking to generate a similar image (good starting point, you can vectorize it with Adobe Illustrator and create something great with it):
You can do this for as many websites as you like. You can also extend beyond the hero section and give a larger structure of the website to the AI.
Once you have enough examples, then you can extend your prompt by giving successful examples.
Prompt: "You're a marketing expert, you helped several well-known companies create creative and converting websites. Here are example websites with your style:
[include here the examples collected above]
Write a landing page headline and subheadline for my business. Here's a description of my business:
[add here a description of what your company does]
You must not sound sales-y. Add three bullet points about benefits."
That's a powerful prompt to start the conversation. From there you can refine and take the conversation where you want.
Brand Voice
Here's a great prompt I like using (I've created a GPT as I use it very, very often):
Prompt:
"Transform the user input into 6 brand voice versions, each matching these distinct brand voices:
A) The Challenger:
"Actually, you're doing it wrong."Converts skeptics
B) The Inside Joker:
"We both know how bad it is."Converts industry veterans
C) The Myth Buster:
"Everyone else is lying to you."Converts researchers
D) The Tired Expert:
"Look, here's what actually works."Converts practitioners
E) The Reality Check:
"This probably isn't for you."Converts decision makers
F) The Confessor:
"I messed up so you don't have to."Converts perfectionists
You must keep the writing style of the source."
These are great starting points, so you can start refining your work with AI.
Building Chatbots That Reflect Your Processes
Let’s talk chatbots.
They’re either incredibly helpful or painfully frustrating. There’s no in-between.
But with AI, you can build chatbots that feel more human. Think of them as your 24/7 customer support rep, minus the coffee breaks.
Here’s How to Start:
Decide what your chatbot’s purpose is. Is it answering FAQs? Helping users navigate your site? Recommending products?
Let’s say you run an online store selling eco-friendly skincare. You want a chatbot to help customers find the right product.
Prompt:
“Create a chatbot script for an eco-friendly skincare brand. The chatbot’s goal is to recommend the perfect product based on the user’s skin type.”
Response:
Chatbot: “Hi there! I’m GlowBot, here to help you find the perfect skincare product. Can I ask a quick question? What’s your skin type—dry, oily, combination, or sensitive?”
User: “Oily.”
Chatbot: “Got it! Do you have any specific concerns—acne, redness, or something else?”
User: “Acne.”
Chatbot: “I’d recommend our Green Tea Detox Mask. It’s packed with antioxidants to reduce breakouts and control oil. Want me to add it to your cart?”
Friendly. Helpful. To the point.
The script can be very helpful if you're building a chatbot the traditional way, but also if you're using ChatGPT or an advanced LLM.
You can add this, or examples of this to the prompt, to showcase the discussion scenarios and also to give the "tone" of the conversation to the agent. There are, of course, sophisticated ways to handle conversation scenarios (like using LangGraph), but if you're not a developer and just want to build a quick chatbot, giving conversation scenarios in the prompt is very helpful to reflect processes and also your "marketing" logic, or beyond that, to show examples of how you qualify leads, etc.
There are also other ways beyond code (low-code or no-code), defined workflows (see the solutions below), but giving conversation scenarios in the prompts is the easiest and most efficient way to ensure your processes are there.
Resources to Build Chatbots in 2025:
Action Step:
Use AI to script and refine scenarios of your chatbot conversations. Then use them to create low-code, no-code (or code scenarios) using chatbot building tools, or just add them to the prompt to provide the conversation tone you want and your important requirements in the conversations.
Ad Copy That Packs a Punch in 200 Characters
Writing ad copy is an art.
You’ve got a tiny box of words to convince someone to click. And here’s the kicker: every word counts.
But AI can help you nail it.
The secret? Injecting writing techniques and character limits into your prompts.
Example:
You’re writing a Facebook ad for a nootropic supplement.
Prompt:
“Write Facebook ad copy for a nootropic supplement using the before-after-bridge technique. Keep it under 200 characters.”
Response:
“Before: Struggling with focus? After: Crush your to-do list with ease. Bridge: Try FocusPro – the brain-boosting supplement built for high achievers.”
Boom. 194 characters. And it hits all the key points: a problem, a solution, and a reason to try.
Pro Tip:
Test different ad copy styles. For example:
- Problem-Agitation-Solution: “Stressed and unfocused? It’s time to change that. Discover FocusPro – the natural way to boost clarity and reduce stress.”
- Question Hook: “What if you could focus for hours without burning out? FocusPro makes it possible. See how.”
Action Step:
Use AI to create 5 variations of ad copy for your next campaign. Test them against each other to find the winner.
Level-Up Hack:
Same as any other "copy" examples here. Many examples might work very well with a simple prompt. But many others won't. So everything that we mentioned above still holds.
The other crucial point about Ads is visuals. An ad is as good as the ideas. This is a huge subject and I'm not going to address every corner of it. But here are a few thoughts that would definitely help you.
Ask ChatGPT to give you ideas. Here's an example:
Prompt: "I'm creating a Facebook ad for a nootropic supplement. Give me top 3 descriptions of the visual aspects of the ad and the accompanying message."
Response: Here's an example of the first output I got:
"Radiant Brain & Calm Background
Visual Description:
- A clean, modern background in a soothing gradient (e.g., soft blues or neutrals).
- A glowing, stylized brain icon at the center to symbolize enhanced cognition.
- Subtle sparkles or beams of light radiating from the brain, conveying clarity and focus.
Ad Copy/Message:
Headline: Elevate Your Focus
Text: Discover a smarter way to stay on top of your game. Our premium nootropic blend supports mental clarity, helping you think sharper every day.
CTA: Shop Now"
Now I can either ask ChatGPT to generate the visual for me:
Prompt: "Generate the first visual for me, without text (just the background I will insert the text after)"
Output (ChatGPT):
You can also specify your brand colors. I also tried with Midjourney (same prompt).
Output (Midjourney):
These images aren't ready to use as-is. You'll need to refine the prompts by adding branding guidelines, and typically use AI tools like Adobe Illustrator to vectorize the image and adapt the visuals to match your needs.
Final Thoughts
AI is your marketing sidekick.
It won’t replace your creativity, but it will amplify it. It’s like a GPS for your marketing strategies—it shows you the shortcuts, but you’re still the driver.
Let’s recap:
- Use AI to write meta descriptions that get clicks.
- Beat blank-page syndrome when building landing pages.
- Script chatbots that actually help your customers.
- Craft ad copy that grabs attention in under 200 characters.
Here’s my challenge for you: Pick one of these tips and try it today.
AI is only as powerful as what you do with it.
Got questions? Stuck on something? Feedbacks on the letters? DM me—I’d love to hear from you.
Let’s build something amazing.
Until next time,
—Charafeddine