For Leaders

Three questions. Asked consistently.
Culture changed.

Three builds that give you decision-ready intelligence, automated updates, and the framework to lead AI adoption by example. Decision Brief Generator. Stakeholder Update Autopilot. Strategic Research Agent.

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€297 one-time · lifetime access
Lifetime access · Self-paced
The problem

You don't need to build every automation.
You need to know what to ask.

A VP told me his company bought 200 AI licenses. Adoption rate after six months: 14%.

The problem was not the tool. The problem was that leadership announced "AI-first" without understanding what that meant in practice. They didn't model the behavior. They didn't ask the questions that make teams think differently about their work.

The leaders who drive real AI adoption don't build every automation themselves. They ask three questions consistently, in every meeting, every review, every standup:

"Where is the Mind-in-the-Loop?"Who is the human accountable for the output? If nobody can answer, the system isn't ready.
"What's the verification time?"How long does it take a human to meaningfully review the output? If the answer is "longer than we have," the system needs redesign.
"Who owns the output?"When it goes wrong, and it will, whose name is on it? If the answer is vague, accountability is missing.
"Three questions. Asked consistently. Culture changed."

This course gives you the framework, the three questions, and three practical builds that free up hours of your week while sharpening every meeting where AI is on the table.

The method

13 lessons. 5 modules.
One leadership OS.

Three questions. Three builds. One leadership operating system you run weekly.

Module 1 · Primer 00
The leadership lever

The Three Questions

Why leaders who ask these three questions drive adoption. Why buying tools without modeling behavior fails. The 14% adoption problem and how to fix it from the front of the room.

2 lessons
Module 2 · Build 1 01
Decide with rigor

Decision Brief Generator

System prompt: context, options with pros and cons, recommendation, risk. Upload strategic priorities as context. Test with real decisions until the format earns your trust.

3 lessons
Module 3 · Build 2 02
Align without writing

Stakeholder Update Autopilot

Scheduled or manual trigger. Pulls from your project tracker. Synthesizes progress, blockers, priorities. Draft ready for review. You stop writing updates. You start reviewing them.

3 lessons
Module 4 · Build 3 03
See the market

Strategic Research Agent

Market trends, competitive moves, industry shifts. The Challenger pressure-tests assumptions. You get a balanced brief with blind spots surfaced.

3 lessons
Module 5 04
Lead by example

Your Leadership OS

Connect the three builds. The Three Questions in practice. How to evaluate your team's AI initiatives in real time. Capstone: deploy the system for one real decision cycle.

2 lessons + capstone
The three builds

Three transformations. One leadership OS.

Each build replaces a real bottleneck. The framework stays the same. The hours come back. Your meetings get sharper.

01
Decision Brief Generator

From info to decision.

60-minute brief → 10-minute review

Messy information becomes a structured decision brief. Context, options with pros and cons, recommendation, risk. Ready for your review.

02
Stakeholder Update Autopilot

From updates to alignment.

45-minute Friday → 5-minute review

Every week, project data is pulled and synthesized. Progress, blockers, priorities. You review in five minutes. Done.

03
Strategic Research Agent

From research to read.

Days of research → 30-minute review

Research agent gathers market trends, competitive moves, industry shifts. Challenger pressure-tests. Manager produces a balanced brief with assumptions tested.

Honestly

This is for you if:

→You're a team lead, director, VP, or founder
→You're driving AI adoption and want a framework, not just tools
→You spend too much time on decision briefs, stakeholder updates, and research
→You want to lead by example, not just by mandate
→You need to evaluate your team's AI initiatives with the right questions

Don't take this if:

→You want to build complex AI systems. See the Engineering Series.
→You want technical depth. This is leadership, not engineering.
→You think buying licenses equals AI adoption. It doesn't.
Pricing

One price. Lifetime access.

€297
One-time payment. Lifetime access. All future updates included.
  • 13 lessons across 5 modules (video and written)
  • Decision Brief Generator build guide and templates
  • Stakeholder Update Autopilot automation template
  • Strategic Research Agent build guide
  • The Three Questions printable and AI initiative evaluation framework
3 months in the Engine Room. Where alumni and operators go to get unstuck.
Get on the waitlist
Lifetime access. All future updates included.
FAQ

Before you ask.

The questions we hear most. If yours isn't here, email [email protected].

What are the three things I actually build?
A Decision Brief Generator (turns scattered inputs into one-page briefs), a Stakeholder Update Autopilot (drafts your weekly update from your calendar + notes), and a Strategic Research Agent (synthesizes industry reads into action items). The capstone wires the three into your leadership OS.
I have no technical background. Can I build these?
Yes. The builds use Claude / ChatGPT projects, prompts, and structured documents — no code, no API keys. If you can format a document and copy a prompt, you can build all three in a weekend.
How is this different from an executive strategy course or MBA AI module?
Executive strategy courses tell you what AI is. This course is a build kit. You leave with three working systems you can use Monday. It's complement to strategy, not a replacement for it.
Will my team need to do this too, or can I lead by example?
Lead by example. The course is explicitly designed so a leader can adopt AI personally, build the three systems, and demonstrate the pattern to their team before mandating anything. Most leaders who try this skip the 'mandate AI' stage entirely.
Which tools do I need?
A paid Claude or ChatGPT plan (~€20/month). Notion or Google Docs for the documents. That's it. No engineering stack required.
Time commitment?
8–10 hours total: ~5 hours of lessons, ~5 hours building the three systems. Most people do it across two weekends.
Can my company pay for this?
Yes — this is one of the most common L&D-reimbursed courses we sell. We issue invoices and provide a one-pager L&D template. Email [email protected] subject 'Reimbursement.'
What's the refund policy?
€297 courses are non-refundable. Above this price we offer a 14-day conditional refund; this course sits exactly at €297, so it's final. Priced so the decision is real.

Lead by example.

Three questions. Three builds. One leadership operating system. €297. Lifetime access.

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